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Saman Bank is a privately owned Iranian bank with 153 branches across the country. I worked at Saman Bank as a Senior Graphic Designer and Advertising Specialist from 2006 to 2010. I have been awarded The Bank’s employee of the year in 2008 and have received several appreciation letters from Saman Bank’s CEO for executing successful advertising campaigns.
Brief: “NOWRUZ” is the traditional Iranian new-year celebration. In Iranian calendar, spring is the start of each year. SAMAN BANK celebrated the New Year by introducing an advertising campaign.
Solution: The wheat sprouts grown in a dish is a symbol of NOWRUZ in Iran. Since SAMAN BANK is well known in electronic banking services, an artwork was created with combination of this symbol and sockets.
